October 04, 2017

What’s in DesignThinking? HIT should be

As we kick off National Health IT (NHIT) Week, it is a perfect opportunity to focus on why it’s time for design thinking to evolve to #DesignThinkingHIT for all health IT stakeholders.

Design thinking is defined by IDEO as a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

This definition might have been written to reflect this very moment in healthcare transformation.  To realize the full benefits IT can bring to delivering quality healthcare, all stakeholders in this industry need to change how we approach care delivery.

This is a human-centered business— perhaps the most important human-centered business in existence.  Let us step out of the box and begin to look at how we can affect real change in healthcare outcomes.

We have the knowledge, passion and drive to keep healthcare transformation moving on a positive trajectory for patient, provider and payer. We’ve witnessed the transformation of other industries that have embraced and emboldened a human-centered approach.  From retail to banking, experiences and expectations have been revolutionized.  Winning health care solutions understand this and will apply these lessons to the needs of the patient and provider.

The patient consumer lives in an instantaneous world of apps, mobile solutions and data sharing. Information is the new modern currency and it must be easily exchanged and accessed. Meeting people where they are with the info they need is becoming expected and patients have the tools – smart phones and other mobile devices - in their hands to make this happen every day. Each time a patient checks their phone is an engagement opportunity that healthcare providers cannot afford to miss.

It’s time to reinforce the need for human-centered, solutions-based innovation in health IT and to remind stakeholders that a change in thinking is needed to truly transform healthcare. NHITWeek is the perfect time to focus on #DesignThinkingHIT.